The holidays have passed but the party continued 2 weeks straight after New Years. Every year Austin venues host shows with local lineups for free. It's like SXSW without the line-waiting and corporation invasion and more of a focus on Austin bands. Since more people are inclined to check out shows for free, smaller bands can play their music to wider audiences and gain new fans. The week is a win-win-win for everyone, local bands get more attention, music-goers can check out new acts without paying, and with bigger crowds, venues receive more revenue with booze sales. Free Week provides the chance for music players and lovers to cozy up together and enjoy music with old and new friends.