Here’s a thought, if you’ve got any free time the last weekend of September this year, you should spend it in sunny historic Downtown Las Vegas. Why? Because the best food, most influential thought leaders and hottest musical artists (and probably all of your friends) will be at the 4th annual Life is Beautiful Music Festival.
For the 4th year in a row, Freemont Street will come alive with music, art, and a culinary exhibition that is on the forefront of their respective genres. The goal is that attendees will leave with a sense of enjoyment and purpose. The unique festival is creatively integrated into a recently revived Downtown Las Vegas. LIB can only be described as Coachella, SXSW and TED getting together, having a baby, and co-parenting a child prodigy.
In my humble opinion LIB is the best kept secret of the modern day music festival phenomenon. That’s why I’m making it my personal mission to convince you to make the journey out to Sin City this fall. In case partying with F&F at LIB is not getting the trick done, here’s our “lucky number 7” reasons why you should join us at Life is Beautiful this September.
#7 The line up! - This festival is staked! Mumford & Sons, The Lumineers, Young the Giant, Major Lazer, Jimmy Eat World, the Shins, Flume, City in Colour, J. Cole (if you’re into that type of music) the list goes on. This lineup is super balanced and clean. I’m excited to see the event anchored by one of our favorites, Mumford, I’d pay the price of admission just to see them. A three-day pass costs $285, in contrast Mumford & Sons announced a show in Los Angeles at the Greek a few days before, those tickets are going for about $100. The value proposition speaks for itself. Every year the lineup at LIB gets better and better (and this year is no exception). I’m just hoping the final schedule comes out with little to no overlap of my “must see” bands. (Check out our Life is Beautiful 2016 playlist here).
#6 The Art – I remember going to Life is Beautiful in its first year. I was very impressed by all the artwork. Some of the pieces were already finished when the gates opened to the public. But my favorite part was watching the artist’s work on their unfinished pieces while the festival was in full swing. I remember watching the Haim sisters perform on a Sunday night as the sun was setting. From my perspective I got a great view of the band and an artist putting the finishing touches on his huge masterpiece (on a side note: I totally got to meet Elena Haim backstage afterword’s and got her phone number, sadly it didn’t go very far after that). LIB just released their artist lineup for what they are calling an open-air gallery. This year features Obey creator, Shepard Fairey. Make sure you catch the fire breathing Praying Mantis at the Downtown Container Park, super cool!
#4 A city transformed – You’ve probably been to a music festival or two out in the middle of nowhere, a.k.a. Coachella. One thing I love about Life is Beautiful is how they transform Downtown Las Vegas into a music festival. Fences pop up around the city to create a unique environment that mixes music, art, and tall buildings to create one awesome adult playground. There are plenty of food vendors, but I really enjoyed trying some of the actual restaurants and bars, which are all still open during the event. If you like Thai food than I highly recommend checking out Le Thai, we enjoyed it so much we had it twice!
#2 Chill vibes and fun people – Sometimes the crowd can make or break a festival. What I like about LIB is that it’s set in Las Vegas, which naturally attracts a more mature crowd. From what I could tell the audience was there to enjoy great music, food, and the beautiful weather. I did not once experience the pushing, shoving, and jockeying for a closer spot to the stage BS that I’ve been frustrated with in the past at other festivals. I even made a good friend at the show that I still talk to to this day. We connected during a Kings of Leon headlining performance and realized how much we both enjoyed the band’s music.
#1 Did I mention the lineup? – Mumford & Sons People! If that’s not enough for you how about: Leon Bridges, Third Eye Blind, Tegan and Sara, Temper Trap, KONGOS, Atlas Genus, The Naked and Famous, The Wombats, Catfish and the Bottlemen, Finish Ticket, Nothing but Thieves, The Strumbellas, and more. This thing is stacked.
My friends and I plan to get an Airbnb for the weekend, but you could also get a room on the strip and shuttle over to Fremont street. Either way you’re a short bus, taxi, or Uber ride away from the strip or festival. Last time we went to LIB we Airbnb’ed a condo at MGM Grand and got bus passes, which was a cheap and easy way to get back and forth.
So will we see you there? Not quite convinced? Let me know. Hit me up on Twitter @jamesfratzke. I’d totally love to meet up at the festival and talk about music, or anything else that comes up.
Check out everything you need to know about Life Is Beautiful over at their website - lifeisbeautiful.com
F&F Presents is a indie and alternative rock blog based in Orange County, CA. Our mission is to create outstanding content for Fans & Fanatics who are hungry to learn about, listen to, and love great music. Watch our band interviews here.